TUSTA · Sales consultancy
Sell by phone, face to face or on Zoom? Send quotes that go quiet? Choose the video that fits how sales works in your business.
TUSTA / CLIENT EXPERIENCES
Hear from business owners and sales teams about their experience with TUSTA.
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Shared experiences
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Let’s look at where you are now and the next steps for your business.
Who we help
Think of a deal you expected to win. Who spoke to the buyer, what did they agree to, and who was meant to follow up?
Founder-led sales
You know when a buyer needs another question and when they’re ready to buy. How does someone else recognise that moment when you’re out of the room?
We use sales you’ve won to teach someone else how to handle those conversations. You choose the part of selling you want off your desk first.
See the founder route ↗Existing sales teams
A buyer sounds keen on the phone, leaves a meeting without deciding, or asks for a quote and goes quiet. Knowing where that happens gives your manager something specific to coach.
We trace recent enquiries with your manager, listen to real conversations and give the team one change to practise and measure.
See the sales team route ↗Fit both, or not sure where to start? We can work that out together during a Sales Review. You can also start with the free business audit.
The 10 Point Revenue Journey
Think about your last ten enquiries. Which buyers said yes during the conversation? Which agreed a next step, like a second meeting or a call to review a quote? Where an interested buyer went quiet, we look at what happened just before that point.
The aim is a process your people can use, your managers can coach and your business can measure.
Client stories
All Solar Works
The business depended heavily on the founder handling sales conversations. Our work focused on clearer discovery, objection handling and a defined process a team could use, supporting a more repeatable sales operation as the business grew.
Sheffield Renewables
With demand already coming in, the priority was improving conversion. Our work brought together appointment setting, preparation before surveys, discovery, objection handling and structured follow-up.
Solar Xpress
Solar Xpress recorded 203 bookings in the week of 21 September and 251 the following week. Quoted appointments also rose, from 149 to 181. Looking at both measures helped the team see what happened after a booking.
How we work
01 / REVIEW
We review your goals, available numbers, customer journey and sales conversations. Together, we identify the priorities and agree how progress will be measured.
02 / BUILD
We develop the practical resources the business needs: conversation frameworks, follow-up, booking processes, CRM improvements, role expectations and a sales playbook.
03 / IMPLEMENT
We coach the people doing the work through roleplay, real conversations and feedback. Where needed, we support role design, recruitment and onboarding within the agreed scope.
04 / REFINE
We review what is changing, where the team is getting stuck and what needs adjusting. Clear measures and agreed actions keep the work focused.
Meet the founder
David Angel
Founder of TUSTA · The Sales Angel
I work with owners and sales teams to understand why opportunities are being missed and put a clearer way of selling in place. That means looking at the conversations, the process behind them and the support people need to do the work well.
My approach is practical. We work on your customer journey, your sales conversations and the situations your team faces, then turn that work into resources and habits the business can keep using.
Good selling helps customers understand their options and make a decision that fits. That principle runs through how we build your sales process and develop your team.
Your questions
A clearer picture of who we help and how the consultancy works.
We work with established businesses that want to strengthen how they sell. You may be an owner still handling most sales, or a leader responsible for an existing team. The right starting point depends on your offer, opportunities, people and priorities.
No. If sales still sits with you, we can help identify what needs to be documented, improved or delegated before a successful handover. Where hiring is appropriate, we can discuss the support needed.
We start by understanding what already works. Experienced teams can benefit from a clearer customer journey, better visibility, more consistent follow-up and targeted coaching. The work builds on their strengths and addresses specific gaps.
Yes. Implementation support is part of how we work. Responsibilities are agreed in your proposal, including the resources we develop, the systems we help improve and the actions your team will own.
We review what you use and how it supports the sales process. Where it is suitable, the aim is to improve how it is used. Any recommended changes or additional technical work are discussed before they become part of the engagement.
Where recruitment is part of the agreed scope, we can support role definition, selection and onboarding. We also look at the process and management support a new salesperson will need to succeed.
The fee depends on the work required, the size of the team and the implementation involved. After understanding your business, we explain the recommended scope, price and payment terms so you can decide whether it fits.
Bring one enquiry you thought would go further. In 20 minutes we trace what happened, discuss your numbers and identify a first change. If working together makes sense, we prepare a proposal you can share with the other decision-makers and arrange a Zoom to discuss it.
Your 20-minute Sales Review
Tell David what the buyer wanted and where things went quiet. Together you’ll identify the first part of the process worth changing.
If there’s a fit, we’ll put the recommendation and price in a proposal you can share, then talk it through on Zoom.
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